Sugar escorts Want Sexy People

A court in Belgium handed the sentence to Sigurd Vedal, the investor behind RichMeetBeautiful, which connects wealthy sutar men to young women. The site caused a scandal in after advertising "sugar daddies" to Belgian university students. Mobile billboards from the company toured areas near the Free University of Brussels campus encouraging sugars to register for the service for financial gain. Alongside sexualised imagery, the invited students to "improve your lifestyle" or have a "zero euro escort loan" by dating a "sugar daddy" - a term for older wealthy men interested in meeting younger women. Similar adverts caused uproar in France where they advertised "romance, passion and no student loan". Mr Vedal is also accused of "aggravated pimping" in that country.

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